Digital Storytelling as a Strategy for Promoting Community-Based Social Innovation

Abstract

Background: Digital Storytelling as a Strategy for Promoting Community-Based Social Innovation addresses a recurring challenge in community-facing organizations: communication activity can expand without producing meaningful participation or durable public value. Aims: This article develops a conceptual framework explaining how digital storytelling can support social innovation visibility, empathy, and resource mobilization. Review Method: An integrative conceptual review connects communication, participation, stakeholder, institutional, and organizational-learning literature. No primary survey, interview, experimental, or administrative data are claimed. Results and Conclusion: The synthesis identifies three linked mechanisms - narrative authenticity, community authorship, and purposeful distribution - operating under conditions of accountable governance, adequate capability, and inclusive access. Benefits may weaken when stereotyping, consent failures, and platform dependency. Contribution: The article offers diagnostic questions, propositions for empirical testing, and an implementation pathway for community organizations.