Public Communication Strategies for Promoting Sustainable Environmental Behavior in Urban Communities

Abstract

Background: Public Communication Strategies for Promoting Sustainable Environmental Behavior in Urban Communities addresses a recurring challenge in community-facing organizations: communication activity can expand without producing meaningful participation or durable public value. Aims: This article develops a conceptual framework explaining how environmental communication can support environmental awareness, collective action, and sustained behavior. Review Method: An integrative conceptual review connects communication, participation, stakeholder, institutional, and organizational-learning literature. No primary survey, interview, experimental, or administrative data are claimed. Results and Conclusion: The synthesis identifies three linked mechanisms - credible framing, social norms, and convenient action pathways - operating under conditions of accountable governance, adequate capability, and inclusive access. Benefits may weaken when message fatigue, greenwashing, and structural barriers to action. Contribution: The article offers diagnostic questions, propositions for empirical testing, and an implementation pathway for community organizations.