THE IMPACT OF VARIED BRAND SOCIAL CONTENT ON LOYALTY PROGRAM MEMBERS: AN EVALUATION
Keywords:
brand, social , content, loyalty , program , members, consumer , perception, engagement, loyaltyAbstract
This study evaluates the impact of diverse brands' social content on loyalty program members, with a focus on consumer perception, engagement and loyalty. Brand social content, including images, videos, reviews and promotions, is key to building strong relationships between brands and consumers in the ever-evolving digital era. Using a literature study research method, this research analyzes related literature to explore how variations in brand social content influence loyalty program members. The analysis results show that variations in brand social content have a significant impact on consumer perceptions of the brand. Varied content allows brands to reach and interact with loyalty program members in a variety of contexts and situations, broadening the relevance and depth of messages delivered, and creating stronger emotional connections. In addition, content variety can also increase loyalty program member engagement through active and participatory interactions on social media platforms. This can create a more valuable and satisfying experience for loyalty program members, as well as strengthen long-term relationships between brands and consumers. Furthermore, varied brand social content can also increase the level of consumer loyalty to the brand. By presenting content that is relevant, inspiring and engaging, a brand can strengthen emotional ties, expand the scope and relevance of the brand in consumers' daily lives, and enrich their experience with the brand. In order to achieve optimal marketing goals, brands must consider the diversity of content presented to loyalty program members to ensure maximum levels of engagement and loyalty.
Downloads
References
Agusiady, R., Saepudin, D., & Aripin, Z. (2024). The influence of social media communication on consumer perceptions of brands and purchase intentions in the pandemic and post-pandemic era: an analytical study. JESOCIN, 2(1), 1–15.
Alfinda, F., Charles, H., Lionna, F., & Jasa, R. H. (2023). ANALISA KONSUMEN & MEDIA SOSIAL RM. PANGEK OMBILIN. Jurnal Cakrawala Ilmiah, 2(6), 2411-2426.
Andrina, A., Lee, C. F., Setiadi, D., Suparman, J., Hannah, K., Lee, K. S., ... & Heinrich, Z. J. Branding sebagai Upaya Komersialisasi Usaha Rumahan Fashion## plugins. themes. bootstrap3. article. sidebar.
Ariep, Zaenal. "Analysis of The Use of Promotion In Social Media on The Performance of E-Commerce Marketing." E-Bisnis: Jurnal Ilmiah Ekonomi dan Bisnis 14.2 (2021): 136-144.
Aripin, Zaenal. Marketing Management. Deepublish, 2021.
Aripin, Zaenal, and M. Rizqi Padma Negara. Perilaku bisnis: etika bisnis & perilaku konsumen. Deepublish, 2021..
Aripin, Zaenal, and M. Rizqi Padma Negara. Akuntansi Manajemen. Deepublish, 2021.
Aripin, Zaenal, and Vip Paramarta. "Utilizing Internet of Things (IOT)-based Design for Consumer Loyalty: A Digital System Integration." Jurnal Penelitian Pendidikan IPA 9.10 (2023): 8650-8655..
Aripin, Zaenal; Paramarta,Vip; Kosasih. "THE INFLUENCE OF INTERNAL ENVIRONMENTAL UNCERTAINTY ON LOYALTY IN BANKING." Journal of Jabar Economic Society Networking Forum. Vol. 1. No. 1. 2023..
ARIPIN, ZAENAL, and K. O. S. A. S. I. H. VIP PARAMARTA. "Post Covid-19 Pandemic New Marketing Theories and Practices Emerging from Innovations in the Tourism Sector." (2023).
Aripin, Zaenal, and Vip Paramarta. "ANALYSIS OF MOTIVATION AND PERCEPTION OF BECOMING A BANK CUSTOMER BETWEEN PARENTS (MOTHERS AND FATHERS) AND THEIR TEENAGE CHILDREN." Journal of Economics, Accounting, Business, Management, Engineering and Society 1.1 (2023): 1-11.
Aripin, Zaenal, Bambang Susanto, and Nurhaeni Sikki. "ANALYSIS OF THE IMPACT OF CUSTOMER EXPERIENCE ON REPURCHASE ATTITUDES AND INTENT IN ONLINE GROCERY RETAIL: MODERATING FACTORS OF SHARED VALUE CREATION." Journal of Economics, Accounting, Business, Management, Engineering and Society 1.1 (2023): 37-49.
Aripin, Zaenal, Sri Rochani Mulyani, and Adang Haryaman. "MARKETING STRATEGY IN PROJECT SUSTAINABILITY MANAGEMENT EFFORTS IN EXTRACTIVE INDUSTRIES: BUILDING A RECIPROCITY FRAMEWORK FOR COMMUNITY ENGAGEMENT." KRIEZ ACADEMY: Journal of development and community service 1.1 (2023): 25-38.
Aripin, Zaenal, Faisal Matriadi, and Sri Ermeila. "INNOVATION WITH SMALL INDUSTRY PLAYERS TO CREATE SHARED VALUE IN THE EXPERIENCE OF THE COVID-19 PERIOD IN INDONESIA." Journal of Economics, Accounting, Business, Management, Engineering and Society 1.1 (2023): 50-62.
Aripin, Zaenal. "A THE INFLUENCE OF CUSTOMER EXPECTATIONS ON BANK SERVICE PERFORMANCE AND BANK CUSTOMER SATISFACTION AND ITS EFFECT ON CUSTOMER TRUST." KRIEZ ACADEMY: Journal of development and community service 1.1 (2023): 1-14.
Aripin, Zaenal, and Farida Yulianty. "A QUANTITATIVE PERFORMANCE MANAGEMENT FRAMEWORK TO IMPROVE COMMUNITY ECONOMY THROUGH OMNICHANNEL SUPPLY CHAIN: A CASE STUDY IN THE BANKING AND MARKETING INDUSTRY." KRIEZ ACADEMY: Journal of development and community service 1.1 (2023): 15-24.
Aripin, Zaenal. "A THE INFLUENCE OF CUSTOMER EXPECTATIONS ON BANK SERVICE PERFORMANCE AND BANK CUSTOMER SATISFACTION AND ITS EFFECT ON CUSTOMER TRUST." KRIEZ ACADEMY: Journal of development and community service 1.1 (2023): 1-14.
Alripin, Zaenal, And Eko Aristanto. "Ngurah Made Novianha Pynatih (2023)." WILL DOING Al LOT OF PROMOTIONS HELP Increase Image And Consumer Appeal 1.1 (2023).
Aripin, Zaenal, Eko Aristanto, and Ngurah Made Novianha Pynatih. "WILL DOING A LOT OF PROMOTIONS HELP INCREASE IMAGE AND CONSUMER APPEAL?." Journal of Economics, Accounting, Business, Management, Engineering and Society 1.1 (2023): 12-24.
Aripin, Zaenal. E-Business strategi, model, dan penerapannya. Deepublish, 2021.
Aripin, Zaenal, Ricky Agusiady, and Didin Saepudin. "POST COVID: WHAT LESSONS CAN BE LEARNED FOR THE BANKING AND MSME INDUSTRY." Journal of Economics, Accounting, Business, Management, Engineering and Society 1.1 (2023): 25-36.
Aripin, Zaenal, and M. Rizqi Padma Negara. Perilaku bisnis: etika bisnis & perilaku konsumen. Deepublish, 2021.
Aripin, Zaenal, Eko Aristanto, and Ngurah Made Novianha Pynatih. "WILL DOING A LOT OF PROMOTIONS HELP INCREASE IMAGE AND CONSUMER APPEAL?." Journal of Economics, Accounting, Business, Management, Engineering and Society 1.1 (2023): 12-24.
Aripin, Zaenal, et al. "The Impact of Bank Service Quality on Satisfaction that Impacts Word of Mouth Promotion." Jurnal Syntax Admiration 4.8 (2023): 1127-1141.
Aripin, Zaenal. "STRATEGI BISNIS: Perumusan Strategi." Implementasi, Evaluasi dan Pengawasan. zaenal aripin (2023).
Aripin, Zaenal Aripin. "Ngurah Made Novianha Pynatih, and Ni Rai Artini." HOW BANK SERVICE INNOVATION AFFECTS THE VALUE OF CUSTOMER EXPERIENCE AND DECISION TO BE LOYAL." JIS SIWIRABUDA 1 (2023): 128-136..
Aripin, Zaenal, and Eko Aristanto. "Ngurah Made Novianha Pynatih (2023)." WILL DOING A LOT OF PROMOTIONS HELP INCREASE IMAGE AND CONSUMER APPEAL 1.1 (2023).
Aripin, Z. "Tantangan dan Peluang dalam Perilaku Organisasi." Diva Pustaka (2023).
Aripin, Zaenal, Nida Garnida Fitrianti, and Raden Roro Fatmasari. "Digital Innovation and Knowledge Management: The Latest Approaches in International Business. A Systematic Literature Review in the Indonesian Context." KRIEZ ACADEMY: Journal of development and community service 1.1 (2023): 62-74.
Aripin, Zaenal, Nida Garnida Fitrianti, and Raden Roro Fatmasari. "Digital Innovation and Knowledge Management: The Latest Approaches in International Business. A Systematic Literature Review in the Indonesian Context." KRIEZ ACADEMY: Journal of development and community service 1.1 (2023): 62-74.
Aripin, Zaenal, Nurhaeni Sikki, and Raden Roro Fatmasari. "AN IN-DEPTH EXPLORATION OF EMPIRICAL RESEARCH ON ENTREPRENEURIAL MINDFULNESS: A SYSTEMATIC LITERATURE REVIEW TO EXPLORE NUANCES, FINDINGS, AND CHALLENGES." Journal of Jabar Economic Society Networking Forum. Vol. 2. No. 1. 2024.
Aripin, Zaenal Aripin, Ngurah Made Novianha Pynatih, and Ni Rai Artini. "HOW BANK SERVICE INNOVATION AFFECTS THE VALUE OF CUSTOMER EXPERIENCE AND DECISION TO BE LOYAL." JIS SIWIRABUDA 1.2 (2023): 128-136.
Aripin,Zaenal;Kosasih;Paramarta,Vip, Et All. "Influlencing Falctors ON ONLINE Consulmer Behalvior: Al Calse Stuldy ON ONLINE SHOPPERS IN Balndulng." Proceeding Of Internaltionall Conference On Innovaltions In Sociall Sciences Edulcaltion Alnd Engineering. Vol. 3. 2023.
Aristanto, Eko, Indri Damayanti, and Zaenal Aripin. "Pelatihan dan pendampingan penyusunan kebijakan dan standar pelayanan publik pada Balai Teknik Air Minum." Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang 6.2 (2021): 153-165.
Aristanto, Eko, Zaenal Aripin, and Syarif Hidayatullah. "Pelatihan Pengelolaan Keuangan dalam Penyiapan Administrasi Pengajuan Kredit Usaha Rakyat Pada Kelompok Tani Penderes di Desa Patemon." E-Dimas: Jurnal Pengabdian kepada Masyarakat 14.1 (2023): 154-160.
Aristanto, Eko, et al. "Assistance in integrity zone development for strengthening the public services quality at Sabo Technical Center." Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang 7.2 (2022): 217-229.
Astuti, M., & Amanda, A. R. (2020). Pengantar manajemen pemasaran. Deepublish.
Bhagaskara, A. S., & Shihab, M. Proses Perencanaan Pesan Dalam Membangun Kesadaran Merek ‘Zumba Fitness’ Melalui Influencer.
Cung, F. G., Setianingsih, R., & Bunfa, L. (2023). Pengaruh Electronic Word Of Mouth dan Kepuasan terhadap Niat Beli Ulang Pelanggan Shopee. Jurnal Manajemen, 12(2), 52-67.
Denada, N., Isyanto, P., & Sumarni, N. (2023). Optimalisasi Media Sosial Tiktok Sebagai Sarana Promosi Di Oculus Photo Studio Cabang Galuh Mas Karawang. Management Studies and Entrepreneurship Journal (MSEJ), 4(6), 10070-10085.
DWI, P. R. Z. (2023). PENGARUH INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP NIAT BELI PENGGUNA EYELASH EXTENSION (Studi Pada Followers Instagram@ Marisaeyelash di Bandar Lampung).
Fadillah, S. N., & Setyorini, R. (2021). Analisis implementasi strategi content marketing dalam menciptakan customer engagement di media sosial Instagram Wakaf Daarut Tauhiid Bandung. Menara Ilmu, 15(2).
Fatmasari, Raden Roro, Anggun Yolistina, and Nazhira Nindya Padma Hanuun. "UTILIZATION OF CHATGPT IN THE CONTEXT OF TAX EDUCATION IN INDONESIA: A PERSPECTIVE REVIEW." Journal of Economics, Accounting, Business, Management, Engineering and Society 1.1 (2023): 63-65.
Gunawan, A. (2024). The Effect Of Payroll Control Systems And Performance Benefits On Employee Performance At Bappeltibangda Cianjur District. KRIEZACADEMY, 2(1), 1–16.
Hanuun, Nazhira Nindya Padma, M. Rizqi Padma Negara, and Zaenal Aripin. "ENTREPRENEURIAL EMPOWERMENT IN CREATING SUSTAINABLE DEVELOPMENT IN DEVELOPING COUNTRIES: TO WHAT EXTENT DO THEY STRENGTHEN AND CONTRIBUTE TO EACH OTHER?." Journal of Jabar Economic Society Networking Forum. Vol. 1. No. 1. 2023.
Hartono, A. (2020). Pengaruh Social Media Marketing Activities terhadap Kepuasan Anggota Komunitas Online Pengusaha Kreatif Jogja.
Hidayat, Muhammad Syahrul, et al. "ORIENTASI KEWIRAUSAHAAN TERHADAP PERTUMBUHAN PETERNAKAN SAPI PERAH DENGAN PERAN MEDIASI SISTEM PRODUKSI DI KOTA MALANG." Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 7.1 (2023): 184-201.
Ijang Faisal, Nyoman Dwika Ayu Amrita, Zaenal Aripin, CONSEQUENCES OF INFORMATION CONTROLLABILITY THROUGH AUGMENTED REALITY AT THE POINT OF SALE: AN ANALYSIS. KRIEZ ACADEMY 2024, 1 (3), 47-62.
Kosasih, Vip Paramarta, Zaenal Aripin, THE POTENTIAL AND SUCCESS OF EQUITY CROWDFUNDING IN INDONESIA: EXPLORING THE SIGNALING HYPOTHESIS AND FINANCIAL LITERACY CHALLENGES. JESOCIN. 2024;1(2):63-78. Accessed February 17, 2024. Https://Jesocin.Com/Index.Php/Jesocin/Article/View/12
Kristanti, Farida Titik, et al. "A stock portfolio strategy in the midst of the COVID-19: Case of Indonesia." Journal of Eastern European and Central Asian Research (JEECAR) 9.3 (2022): 422-431.
Kristanti, Farida Titik, Novita Mia Nur Syafia, and Zaenal Aripin. "An early warning system of life insurance companies distress in Indonesia." Multicultural Education 7.7 (2021): 237-245.
Kuat, J. P., Condongcatur, S., KM, J. K., & Sleman, D. I. Peningkatan Literasi Keuangan Masyarakat Melalui Sosialisasi Manajemen Keuangan Keluarga. JOURNAL OF APPROPRIATE TECHNOLOGY FOR COMMUNITY SERVICES, 82.
LIONO, M. S. (2022). STRATEGI LEMBAGA PENYIARAN RADIO MEMPERTAHANKAN PENDENGAR DI TENGAH BERKEMBANGNYA STREAMING MUSIK BERBAYAR SPOTIFY (Studi Pada Lembaga Penyiaran Radio D! Radio Lampung)(Skripsi) Oleh: MEDA SANDENA LIONO JURUSAN ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS LAMPUNG BANDAR LAMPUNG 2022.
Madar, S., Wahyuningsih, Y., & Ningtiyas, P. W. (2023). Analisis Strategi Customer Bonding Untuk Membangun Loyalitas Pelanggan Pada Labella Hijab Store Lamongan. Jurnal Nusantara Aplikasi Manajemen Bisnis, 8(2), 339-360.
Muflih, A. N., & Rosilawati, Y. (2020). Strategi Komunikasi Pemasaran Gembira Loka Zoo Melalui Media Sosial dalam Meningkatkan Jumlah Pengunjung di Masa Pandemi tahun 2020. Prosiding UMY Grace, 1(2).
Nabilah, J. (2022). PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI CITY BRANDING DINAS PERHUBUNGAN KOTA SURABAYA (Studi Deskriptif Kualitatif Pemanfaatan Media Sosial Instagram@ Suroboyobus sebagai City Branding oleh Dinas Perhubungan Kota Surabaya). MEDIALOG: Jurnal Ilmu Komunikasi, 5(2), 1-18.
Mujib, F., & Saptiningsih, T. (2021). School Branding: Strategi di Era Disruptif. Bumi Aksara.
Mranani, N. A., & Lastianti, S. D. (2022). Hubungan Kelompok Acuan, Perceived Value, Perceived Quality Dan Media Sosial Terhadap Niat Pembelian Serta Dampaknya Pada Keputusan Pembelian Sepeda Pushbike (Studi Pada Komunitas Pushbike Surabaya). Media Mahardhika, 20(2), 252-263.
Mulyani, Sri Rochani, Et All. "Buku Multivariat Terapan." (2022).
Negara, M. Rizqi Padma, and Zaenal Aripin. "Manage Insurance Customer Satisfaction with Premiums and Perceived Quality Assessments." Journal of Jabar Economic Society Networking Forum. Vol. 1. No. 1. 2023.
Nugraha, H. P. (2021). Pengaruh Elemen Pemasaran Media Sosial Terhadap Keterlibatan Konsumen Pada Merek, Kesadaran Merek dan Citra Merek.
Nugraha, Dendi, Sri Rochani Mulyani, and Zaenal Aripin. "THE INFLUENCE OF THE MARKETING MIX ON BRAND IMAGE IN THE COMMUNITY (Case Study at Bank Bjb Main Branch)." Journal of Economics, Accounting, Business, Management, Engineering and Society 2.1 (2024): 16-31.
Nurulita, F. S., & Primadini, I. (2021). Peran key opinion leader dalam pemasaran film bertema kekerasan seksual. Jurnal Komunikasi Profesional, 5(2).
Paramarta, Vip, et al. "INFLUENCING FACTORS ON ONLINE CONSUMER BEHAVIOR: A CASE STUDY ON ONLINE SHOPPERS IN BANDUNG." Proceeding of International Conference on Innovations in Social Sciences Education and Engineering. Vol. 3. 2023.
Pradana, Harry Anugerah, Sulaeman Rahman Nidar, and Zaenal Aripin. "Intellectual capital and stock market performance of retail trade and property and real estate industry in Indonesia." (2018).
Putra, A. E., & Budiono, A. (2023). Pengaruh Citra Merek, Word Of Mouth, Persepsi Harga Terhadap Keputusan Pembelian Melalui Kepuasan Pelanggan di Es Teh Indonesia Bintaro. J-CEKI: Jurnal Cendekia Ilmiah, 3(1), 137-149.
RACHMAWATI, D. U., & Walyoto, S. (2023). PENGARUH LIFESTYLE, BRAND EQUITY, DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN DA HIJAB KABUPATEN SUKOHARJO (Doctoral dissertation, UIN RADEN MAS SAID).
Ramaputra, M. A., & Afifi, S. (2021). Analisis strategi kreatif konten promosi usaha foodies melalui media sosial Instagram. Jurnal Ilmiah Manajemen Informasi dan Komunikasi, 5(2), 67-81.
Riyadi, S. A., Suhud, U., & Usman, O. (2023). Pengaruh E-Service Quality dan Brand Image Terhadap E-Satisfaction dan E-Loyalty pada Pengguna Tiktok Shop. Jurnal Bisnis, Manajemen, dan Keuangan, 4(1), 1-16.
Saepudin, Didin, Ricky Agusiady, and Zaenal Aripin. "Micro and Small Enterprise Development: Modeling the Triangle of Business Consulting, Knowledge Absorption Capacity, and Innovation in Indonesia." Journal of Economics, Accounting, Business, Management, Engineering and Society 2.1 (2024): 1-15.
Sikki, Nurhaeni, Zaenal Aripin, and Nida Garnida Fitrianti. "BUSINESS INNOVATION AND CRITICAL SUCCESS FACTORS IN DIGITAL TRANSFORMATION AND CHALLENGING TIMES: AN ECONOMETRIC ANALYSIS OF STARTUP VIABILITY AND SUCCESS." KRIEZ ACADEMY: Journal of development and community service 2.1 (2024): 1-15.
Silitonga, Dikson, et al. "Edge Computing in E-commerce Business: Economic Impacts and Advantages of Scalable Information Systems." EAI Endorsed Transactions on Scalable Information Systems 11.1 (2024).
Solehudin, M. M., Nurul Hidayat, S. E., Arief Syahreza SE, M. M., Gayuh Lemadi, S. T., Marwan, S., Aripin, H. Z., ... & SM, M. (2023). KONSEP DASAR MANAJEMEN INDUSTRI. Cendikia Mulia Mandiri.
Solehudin, M. M., Marjuki, M. P., Destina Paningrum, S. E., Aripin, H. Z., Eka Indriyani, M. S., SE, M., ... & S ST, M. M. (2023). PENGELOLAAN MANAJEMEN BISNIS 5.0. Cendikia Mulia Mandiri.
SULTHAN, R. (2021). Perencanaan Komunikasi Pemasaran Terpadu Pada Umkm Coffee Shop (Projek Komunikasi Penerapan Imc Di Umpama Coffee).
Susanti, Zulfikar, Taufik, and Zaenal Aripin. "INFLUENCE OF COMPETENCE AND APPLICATION LOCAL GOVERNMENT INFORMATION SYSTEM (SIPD) ENCOURAGING THE QUALITY OF FINANCIAL MANAGEMENT AT THE REGIONAL SECRETARIAT OF WEST JAVA PROVINCE." Journal of Jabar Economic Society Networking Forum. Vol. 1. No. 1. 2023.
Wijaya, W. T., & Dewi, I. C. (2023). STRATEGI KOMUNIKASI PEMASARAN DIGITAL DALAM MENINGKATKAN BRAND AWARENESS KIMO RESORT PULAU BANYAK ACEH SINGKIL. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 7(3), 1793-1812.
Z Aripin, MRP Negara, "Manajemen Risiko : Teori dan Implementasinya, Depublish"
Aripin, Zaenal, Faisal Afiff, and Yuyus Suryana. "Pertinent Alternatives Considered For Decision Makers in Banking Services Companies Survive Amidst Competition in Indonesia." Review of International Geographical Education Online 11.7 (2021).
Aripin, Zaenal. "Ir., UMKM dengan Bordir." (2008).
Aripin, Zaenal, and Yayan Satyakti. "Sofi Suryasnia, Analyzing Bank Entry Competition on Bank Integration Episode in ASEAN." 35th EBES Conference. Vol. 2.
Zaenal Aripin, Vip Paramarta, Kosasih, BETWEEN INNOVATION AND CHALLENGES: UTILIZATION OF BLOCKCHAIN AND CLOUD PLATFORMS IN THE TRANSFORMATION OF BANKING SERVICES IN THE DIGITAL ERA. JESOCIN 2024, 1 (3), 1-16.
Zaenal Aripin, Didin Saepudin, Farida YuliantyTRANSFORMATION IN THE INTERNET OF THINGS (IOT) MARKET IN THE BANKING SECTOR: A CASE STUDY OF TECHNOLOGY IMPLEMENTATION FOR SERVICE IMPROVEMENT AND TRANSACTION SECURITY. JESOCIN 2024, 1 (3), 17-32.
Zaenal Aripin, Faisal Matriadi, Sri Ermeila, OPTIMIZATION OF WORKER WORK ENVIRONMENT, ROBOTS, AND MARKETING STRATEGY: THE IMPACT OF DIGITAL-BASED SPATIOTEMPORAL DYNAMICS ON HUMAN RESOURCE MANAGEMENT (HRM). JESOCIN 2024, 1 (3), 33-49.
Zaenal Aripin, Didin Saepudin, Asep Gunawan, THE IMPACT OF OMNICHANNEL INTEGRATED MARKETING COMMUNICATIONS (IMC) ON RETAIL PRODUCT AND SERVICE SATISFACTION IN INDONESIA: AN ANALYSIS WITH AN OPEN ACCESS APPROACH. JESOCIN 2024, 1 (3), 33-48.
Zaenal Aripin, Wawan Ichwanudin, Ijang Faisal, THE EFFECT OF MARKETING DUALITY ON PERFORMANCE: USING A RESPONSE SURFACE APPROACH TO OVERCOME EMPIRICAL BARRIERS. JESOCIN 2024, 1 (3), 49-65.
Zaenal Aripin, Ucu Supriatna, M. Syafarudin Mahaputra, THE INFLUENCE OF POSSESSIVE BRAND NAMES ON CONSUMER DECISIONS AND PREFERENCES: AN EXPLORATION OF THE ROLE OF PERCEIVED CONTROL. KISA INSTITUTE 2024, 1 (2), 50-66.
Zaenal Aripin, Ngurah Made Novianha Pynatih, Eko Aristanto, NURTURING MARKETING RELATIONSHIPS: THE ROLE OF LOYALTY TENDENCIES BEYOND RELATIONSHIP DYNAMICS. KISA INSTITUTE 2024, 1 (2), 67-81.
Zaenal Aripin, Bambang Susanto, Nurhaeni Sikki, UNRAVELING THE EFFECTS OF ECONOMIC POLICY UNCERTAINTY: STRATEGIC CONTRIBUTIONS OF MARKETING, OPERATIONS, AND RESEARCH AND DEVELOPMENT. KRIEZ ACADEMY 2024, 1 (2), 52-64.
Zaenal Aripin, Adang Haryaman, Nurhaeni Sikki, INCENTIVE STRUCTURE AND ITS EFFECT ON REFERRALS: AN ANALYSIS OF THE ROLE OF SELF-CONSTRUCTION AS A DETERMINANT. KRIEZ ACADEMY 2024, 1 (2), 65-77
Zaenal Aripin, Lili Adi Wibowo, Faisal Matriadi , ANALYSIS OF REVIEW RATING DYNAMICS FOR NICHE AND MAINSTREAM BRANDS: A CASE FROM THE INDONESIAN MARKET. KISA INSTITUTE 2024, 1 (3), 19-33.
Zaenal Aripin, Fitriana, Faisal Matriad, THE ZERO PRICE PARADOX: WHEN AND WHY ZERO PRICES ARE LESS EFFECTIVE THAN LOW PRICES IN DRIVING CONSUMER DEMAND. KISA INSTITUTE 2024, 1 (3), 34-47.
Zaenal Aripin, Ricky Agusiady, Maya Ariyanti , THE IMPORTANCE OF A SENSE OF PURPOSE FOR SALESPERSONS: MORE THAN JUST A FINANCIAL ASPECT. KISA INSTITUTE 2024, 1 (3), 48-62.
Zaenal Aripin, Ricky Agusiady, Kosasih, STRATEGIES FOR MAINTAINING CUSTOMER SATISFACTION POST PRODUCT RECALL: SYNERGY OF SETTLEMENT, BRAND EQUITY, AND LEVEL OF SEVERITY. KISA INSTITUTE 2024, 1 (3), 63-77.
Zaenal Aripin, Sri Ermeila, Achmad Alfian, DYNAMICS OF CONSUMER PAYMENT PREFERENCES: AN EXPLORATION OF THE ROLE OF MENTAL ACCOUNTING IN PER-USE SERVICE RATES. KRIEZ ACADEMY 2024, 1 (3), 1-18.
Nyoman Dwika Ayu Amrita, Achmad Alfian, Zaenal Aripin, UNDERSTANDING THE EFFECTS OF POWER DISTANCE TRUST ON CONSUMER ATTITUDES WHEN DEGRADED IN LOYALTY PROGRAMS: THE DYNAMICS OF MONEY AND MENTAL LOSSES. KRIEZ ACADEMY 2024, 1 (3), 19-32.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Wawan Ichwanudin, Nyoman Dwika Ayu Amrita (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
