INCREASING THE EFFECTIVENESS OF MARKETING MESSAGES THROUGH THE USE OF ATTRACTIVE SYNTAX (ANALYSIS OF THE EFFECT OF THE USE OF SURPRISE SYNTAX ON CONSUMER RESPONSE). KRIEZ ACADEMY [Internet]. 2024 Apr. 1 [cited 2025 Oct. 8];1(5):1-14. Available from: https://kriezacademy.com/index.php/kriezacademy/article/view/23