INCREASING THE EFFECTIVENESS OF MARKETING MESSAGES THROUGH THE USE OF ATTRACTIVE SYNTAX (ANALYSIS OF THE EFFECT OF THE USE OF SURPRISE SYNTAX ON CONSUMER RESPONSE). KRIEZ ACADEMY: Journal of Development and Community Service, [S. l.], v. 1, n. 5, p. 1–14, 2024. Disponível em: https://kriezacademy.com/index.php/kriezacademy/article/view/23.. Acesso em: 5 oct. 2026.