THE EFFECT OF MARKETING ASSET ACCOUNTABILITY ON MARKETING PERFORMANCE AND STRATEGY: A NATURAL EXPERIMENT TO TEST ITS IMPACT IN A BUSINESS CONTEXT. KRIEZ ACADEMY : Journal of development and community service, [S. l.], v. 1, n. 4, p. 23–35, 2024. Disponível em: https://kriezacademy.com/index.php/kriezacademy/article/view/20.. Acesso em: 27 sep. 2026.