THE EFFECT OF CUSTOMER EXPERIENCE MANAGEMENT ON BRAND LOYALTY IN DIGITAL RETAILING. KRIEZ ACADEMY : Journal of development and community service, [S. l.], v. 2, n. 1, p. 37–55, 2025. Disponível em: https://kriezacademy.com/index.php/kriezacademy/article/view/74.. Acesso em: 14 may. 2026.