EVALUATING THE IMPACT OF CROSS-CULTURAL MARKETING STRATEGIES ON GLOBAL BRAND POSITIONING. KRIEZ ACADEMY : Journal of development and community service, [S. l.], v. 2, n. 1, p. 1–18, 2025. Disponível em: https://kriezacademy.com/index.php/kriezacademy/article/view/72.. Acesso em: 23 may. 2026.