DYNAMICS OF CONSUMER PAYMENT PREFERENCES: AN EXPLORATION OF THE ROLE OF MENTAL ACCOUNTING IN PER-USE SERVICE RATES. KRIEZ ACADEMY: Journal of Development and Community Service, [S. l.], v. 1, n. 3, p. 1–18, 2024. Disponível em: http://kriezacademy.com/index.php/kriezacademy/article/view/13.. Acesso em: 30 sep. 2026.